OKLAHOMA CITY (OBV) — Love’s Travel Stops said it will invest $700 million this year to expand and refresh its network, including 20 new locations and remodels at 35 sites under its Road Ahead Plan. The company said more than half of Love’s locations will be newly constructed or remodeled by 2035, with some sites temporarily closing during remodels while core services (fuel, restrooms, light food and drinks) are offered via a mobile building.
The 2026 plan adds 1,500 free truck parking spaces, opens two new Truck Care locations and four truck washes, and expands RV offerings with 23 new RV Stops and 150 additional hookups (taking the network to 140+ locations and ~2,000 hookups).
Love’s said it will grow EV fast‑charging through the NEVI program with 100 new stalls this year and continue deploying hydrogen and CNG via Love’s Alternative Energy.
An enhanced Love’s Rewards program launches later in February—letting casual customers earn points on in‑store purchases and fuel—while supporting Love’s Media Group across in‑store and digital touchpoints. The company also plans to broaden intelligent kiosks across more quick‑service brands, add its first Whataburger in early 2026, and complete the Heartwell Renewables diesel refinery in Nebraska later this year.
“Our 2026 priorities reflect what has always mattered at Love’s, delivering a best‑in‑class customer experience every time, no matter the part of our business,” said Shane Wharton, president of Love’s. “This year, growth means new and updated locations, expanded food and snack options, added amenities for RVers, and continued reinvestment in the business through a stronger loyalty program, and updated technologies—all focused on strengthening Love’s brand to drive customer value.”
