OKLAHOMA CITY (OBV) – When you walk into Public Strategies’ One Set Studio, you are entering the Australian Outback…or an island paradise…or the starlit far reaches of the cosmos. One Set Studio can bring almost any place on earth – and some beyond – to Oklahoma City.
It is a studio space featuring a 40 foot by 13 foot LED wall with a 2.5 millimeter pixel pitch that displays backgrounds in the highest definition.
The massive state of the art LED screen can be used to create digital backgrounds for films, television shows, music videos and commercials.
“I’m going to spoil it for you,” said Austin Patterson, senior manager of Digital Production at Public Strategies. “Lots of times you see a car driving and you see actors talking in a car, they’re not actually driving in the location you see through the car’s windows.”
The location the actors are driving in is a background displayed on a large screen much like the one at One Set Studio.
The studio’s tagline is “One set, endless possibilities.”
“We can build out a fully virtual environment and build out all of our scenes within that environment to have multiple shots wherever we need it to,” Patterson said. “There’s a few places it’s hard to get into. It’s hard to film in jails. It’s hard to film in hospitals, schools, casinos that are open 24/7. It’s hard for them to shut down for four to six hours to film their content.”
What Patterson and his team can create on the studio’s giant LED wall is almost limitless.
“A virtual production studio is able to really create immersive environments for your video content. Just unbelievably realistic shooting for what was once done,” he said. “We an change the background with the click of a button. We can have motion graphics fly in.”
Public Strategies enables filmmakers to film their scene in any environment without actually having to go to that faraway location.
“There’s a couple of different ways to do virtual production. One of the amazing ways to do it is through something called 2.5D content. And what that is, is you can take a 360 [degree] video, bring it out into the field, record your scene, bring it right back into the studio and now you’re in a controlled, sound-controlled, climate-controlled environment,” Patterson said. “It’s really, really helpful for [scenes in] hard-to-reach places.”
Patterson said a film crew would have difficulty filming on a mountain. Instead of filming an entire scene on a mountain, the filmmakers could go up to their chosen mountain scene location(s), get shots using a 360 degree camera and bring the footage back to One Set Studio, where it would then be turned into background displayed on the LED wall.
The studio is a set, so it has plenty of open space in front of the LED screen, enabling actors to act and filmmakers to add elements that would enhance the scene, making it more realistic. In the case of the mountain scene, the filmmakers could put a Jeep or some other all-terrain vehicle in the set space – whatever the filmmaker needs to bring the scene to life.
Local companies have shot commercials at One Set Studio. Local directors, photographers and cinematographers have also used the space. The space can also be used to shoot music videos.
One Set Studio can also be the location for shooting music videos and company training and compliance videos.
Public Strategies is open to a wide range of clientele, according to Morgan Beard, One Set Studio representative.
“The prime candidate to use One Set Studio is anyone and everyone,” Beard said. “We’re trying to be a resource not only for the city, not only for the state, but the entire region. And that means whether you’re a local ad agency or whether you’re a local photographer, a local director, anyone that has an idea, really a dream that wants to do something great and use the capabilities of One Set Studio. We basically have an open door policy.”
Public Strategies offers more than virtual backgrounds and studio space at One Set.
“We also offer our creative and production services to go along with shoots, but there is people who want to bring in their whole crew. And so we want to offer the studio to them,” Patterson said.
Film and television production has grown in Oklahoma in recent years, with productions of hit shows Reservation Dogs and Tulsa King, and major films, including Killers of the Flower Moon and Twisters, the sequel to the 1996 box office smash, Twister. Prairie Surf Studios in Oklahoma City was used for the Twisters film production.
“It’s hard to ignore the blossoming creative space here in Oklahoma, especially in Oklahoma City,” Beard said. “Whether we’re talking to ad agencies, a studio like ours or just individuals, whether it be musicians or directors, Oklahoma City really is putting itself on the map. And I think the nation is starting to take note of that as well.”
Go to the One Set Studio website for more information on acquiring its services.
